Speaker: Jim Kidwell

In recent years web and motion designers have woken to the power and centrality of typography in visual communication. Jim Kidwell presents an array of the best cutting-edge typography, alongside a few cautionary tales of how crap typography can contradict a message or damage a brand.

Notes:

Typography is visceral

Critical to branding.

What if everyone used the same type: http://comicsansproject.tumblr.com/

From the dawn of the internet, type has been shackled.

Examples:

• Great example ( in many ways): http://futureofcarsharing.com/
• Beautiful, but awful contrast: http://irontoiron.com/
• http://www.designweekportland.com/

Helvetica sucks! … as does Ariel. Stay away from them.

Kinetic Typography: http://www.youtube.com/watch?v=y4sOfO8Ei1g

Line-width best practice: 55-75 characters per line