Dave Selden – doing it yourself

Up early to talk about beer!

Started with a home brewing blog in 2005 – BS Brewing.

How do you process the 2200 beers at the American Beer festival?

33 Beers

– Scout book form factor
– $1600 down, didn’t really realize the costs.
– Not the fist with the idea, but first to follow through.

Dave opens a beer (9:30am) to shoe us how the rate system works.

Started by sending samples to bloggers. 90% ended up writing post. It helped get the word out, but did not add a lot to sales. However, it also helped get the word out to conventional media.

– 7000 books sold!
– Beer can be tax deductible!
– E-commerce is easy, setting the price is not.

Great set of Q&A. Wish that I had a question… Really wanted a book. Might have to pick one up the old fashion way.