James Reffell

Background: eBay, yahoo, usable security systems.

Identifiers: alphanumeric strings that relate to individuals.

Great story of how search was bringing “facebook login” to a ReadWriteWeb article. Best part is that many of the confused users were already logged in via Facebook connect on RWW. So, they succeeded – but not in a meaningful way…

Login/out is becoming a fuzzy concept.

People share computers and account – if you plan for it or not.

Average user has about 25 passwords. Average password was used for 6 different sites.

Username or email? Big systems end up using both.

Sign in vs login? Sign is slightly better.

Web form design – good book.

Very good speaker. Very good talk.

@jreffel
designcult.org