Agnieszka Gasparska – Kiss Me I’m Polish

Does Design matter?

Side note: My answer? “Yes”, but that’s why they didn’t ask me to do the keynote :)

Aesthetic and purpose can overlap.

As can, art and math.

And creativity and structure.

Starts a project by asking the client for a book of visual references – sometimes these can hundreds of pages/images.

For projects that will continue to develop – how does the design template cope. Too little design leaves the experience flat. Too much, and it overpowers the content. The template should be a stage.

Less + less

Easy is hard – with minimal design, there is less to hide behind.

No style is the new style.
“everything should be as simple as possible, bit no simpler” – Albert Einstein