On your mark, get set, mobile (TNT8)
Foothills II
There is a lot of buzz about mobile technology and “everything going to mobile.” The mobile market is growing steadily every day; the College of William & Mary’s website saw a 300% increase in mobile traffic over the past year alone. Despite…

Tiffany Broadbent (College of William & Mary)
Doug Gapinski (mStoner)

Mobil is exciting. It has a wild west
feel to it.

91% of Higher Ed don’t have mobile sites.

Content
Suitable, clear, appropriate length (175 words or less)

App or site?
Lead with app first. Though, this means that you need to do it twice.

– News feeds, alum news, athletics all through rss
– Flickr, research stories, student blogs also through rss
– And social
– Tools- map, about, campus dir, full web search.

Norte Dame is a good mobile example. Elements are repositioned for screen size.

Framework: mobileOSP
Get your site up in a day.
Blog of dev: http://www.dmolsen.com/mobile-in-higher-ed/mobile-web-osp/

Users want different things on mobile. Relevant information to the moment/event.