WV12: The Simple Web. Saying Hello to the Late Majority Internet

Thursday, May 17th, 2012

Speaker: Brad Cohen

The diffusion of innovation. 78 of Americans are on the Internet. 51% on Facebook.

No longer just the risk takers.

Does this mean that the Internet has jumped the shark?

There may still be a place for “power users” on the Internet, but the default needs to be simple.

Users just want to see what they like.

Functionality != value

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