Speakers: Mark Trammell, Jason Kunesh, Carla Axtman, Kari Chisholm

From the outside, the 2012 Presidential campaign’s digital presence and online tools were flawlessly coordinated and immaculately prepared, easily connecting voters and volunteers with the campaign. On the inside, a mission-driven team fought through long hours, chaos, creativity, laughs, and tears with a scrappy work ethic like you’d find at a great startup.

Notes:

A great panel group. Some very impressive introduction histories.

Sometimes you have to “manage up” to get  people at the organization excited about sharing information. But, you need to have a singular/core message. Test the assumptions.

Remember that your fans love you (mostly). There are things that you would never want share, but a little bit of transparency can go a long way.

Game theory to avoid burn out:

• Level up
• Move to something else
• Bring in others

Great story about keeping Twitter up during the Iranian elections (even though they risked losing the system by not applying a patch).