Donna Talarico: Integrated Marketing Manager, Elizabethtown College

OMG! There’s a typo in my post and it already has seven likes and a share. UH-OH! Someone created a phony account for our mascot! YIKES! I just tweeted from Happy Hour – on the College’s account. If you’re human (you are, right?), then that means you’re bound to make a mistake. Don’t beat yourself up about it, kid! In this session, Talarico will fess up about a few of her own minor mistakes and then share how she handled them. She’ll also address parody accounts (and E-town’s parody and comment policy) and snarky remarks, as well as address, with permission, spoofs and goofs of a few of her peers. All in all, mistakes are learning opportunities—and that’s what this session is all about!

Notes:

Your audience can be really mean. Some people only read the paper to look for typos.

Games like angry bids may try to automatically tweet on your official accounts… Embarrassing!

Always log out of your official account. Perhaps only post from your desktop at work to avoid drunk tweets.

Everything can’t be sunshine and rainbows.

People are snarky.

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