HEWEB24: UX research and testing on that ever-minimal EDU budget

Wednesday, September 25th, 2024

Red Stapler | UAD: UX research and testing on that ever-minimal EDU budget

Melanie Lindahl — The University of Texas at Austin

With minimal school budgets, we rarely have money to spend on necessary UX approaches. We know user research and feedback is essential for successful products, but how do we get started?

Notes:

  • Surveys – quick and easy to use
    • Useful near the beginning of a project
    • Give lots of chooses for tasks they want to see covered in the product
      • Have them choose 5 from a randomized list
      • She uses Gravity forms for this
  • Quick chats
    • Also good near start of project
    • Helps to find pain points
  • Interviews
    • 30-45min on zoom
    • Compensate with gift cards
  • Brainstorming
  • Paper prototypes
  • Semi-formal testing

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