Webvision Notes: Good app. Bad app
Wednesday, June 1st, 2011
Speaker: Jason Glaspey
Average person downloads 10-15 apps per month.
40hours a month on phone in apps
Life spam of free apps is 30 days.
Brand loyalty doesn’t get many downloads.
Do you even need an app? Will a mobil site do? Just ask gmail.
- Know your audience
- Know how people use the app
- Know the function expectations