Webvision Notes: Good app. Bad app

Wednesday, June 1st, 2011


Time: Fri May 27, 10:30 am – 11:00 am
Speaker: Jason Glaspey

Average person downloads 10-15 apps per month.

40hours a month on phone in apps

Life spam of free apps is 30 days.

Brand loyalty doesn’t get many downloads.

Do you even need an app? Will a mobil site do? Just ask gmail.

  • Know your audience
  • Know how people use the app
  • Know the function expectations

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