WV13: Real World Lessons:Moving to Lean UX
Wednesday, May 22nd, 2013
In this workshop Bill will explore the mindset of LeanUX and how it relates to bring products to life in the midst of big organizations that don’t normally think “Lean”. He will look at how teams can create a strong partnership between product, design & engineering in a way that tears down the walls and instead focuses on three key principles:
- Shared understanding
- Deep collaboration
- Continuous customer feedback
Notes:
The problem: product | design | engineering
“There was not a single thing not broken at paypal when I started”
UED = UX
The best designers don’t need to know how to code. But, they do need to know how to talk to engineers.
Every tab on PayPal had its own engineering team! No wonder it seemed so messed up.
Summary of Paypal (2011):
- roll your own
- disconnected delivery experience
- culture of long shelf life
- inward focus
- risk adverse
A good pattern
- continuous customer feedback (get out of the building – GOOB)
- customer metrics drive everything
- think it. build it. ship it. tweak it.
- fail fast. learn fast.
- lots of experimentation… build, measure learn.
Example – Netflix: On launch day for PS3 they launched 4 interfaces (for A/B testing). This was thanks to an HTML5 web launch, using webkit.
Recommends:
- POP (Prototype on Paper): http://popapp.in/
- Balsamiq: http://www.balsamiq.com/
- Jetstrap fro bootstrap! https://www.jetstrap.com/
- github: https://github.com/ ( can use internally, or a privater repo on the public site)
- node js: http://nodejs.org/
- dust: http://akdubya.github.io/dustjs/ (also handlebars: http://handlebarsjs.com/, and Mustache http://mustache.github.io/)
- saucelabs: https://saucelabs.com/
Lean UX principals:
- Shared understanding
- deep collaboration
- continuous customer feedpack