WV13: Typography is the New Black

Friday, May 24th, 2013

kidwell_jim_lg Jim Kidwell

In recent years web and motion designers have woken to the power and centrality of typography in visual communication. Jim Kidwell presents an array of the best cutting-edge typography, alongside a few cautionary tales of how crap typography can contradict a message or damage a brand.


Typography is visceral

Critical to branding.

What if everyone used the same type: http://comicsansproject.tumblr.com/

From the dawn of the internet, type has been shackled.


Helvetica sucks! … as does Ariel. Stay away from them.

Kinetic Typography: http://www.youtube.com/watch?v=y4sOfO8Ei1g

Line-width best practice: 55-75 characters per line






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