Most institutions, companies, and startups are constantly wrestling with how to deliver content to their constituents and users on many different experiences. Adopting a content strategy that focuses on varied intake of your content will enable a myriad of benefits that go far beyond delivering the right content to the right device, at the right time — including social media engagement increases, multimedia enrichment, interactivity, and simplicity of message and content overall. We’ll cover a variety of things that will help to take your content beyond mobile: * Getting your content off desktop experiences * Understanding digital signage * Creating personalized emails using dynamic content * Utilizing the JSON API for unique approaches to the distribution of content

Notes:

• Works at modern tribe
• Tools are changing faster than companies can react
  • search by voice/ gesture
• Think about
  • Be Agile
  • Adopt a new content strategy
• Using wordpress as a hub to distribute to:
  • news site
  • digital signage
  • kiosks
  • mobile apps
• Uses WP REST API (and other CMS apis)
  • core to distributing content
• Personalizing experiences
• Predictive marketing
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• Geo-specific, location specific content.

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