A Data-Driven Content Strategy Idea for Redesigning the Institution’s Website (work in progress) (TNT11)
Foothills II
As the only web professional at my institution, the idea of coming up with a strategy to redesign the institution’s website seemed ridiculous, so I took a few steps back and looked at what I was already doing: (1) Google Analytics had been in…
Justin Gatewood (Victor Valley College)

Another CC. Also turning 50!

Create unambiguous content for meaningful experiences.

Screenshot of 2006 site is awesome.

Great bathroom example. “Septic Operations” vs “mens room”

Tools
– google analytics
– google site search
– 4q survey
– ClickTale
– site map tools
– FAQ systems
– CMS
– Noel-Levitz e-experience Survey

Content is appropriate for users when it helps them accomplish their goals.

We rant just updating content. We’re building a cathedral.

Why do we do what we do.