What Colleges Can Learn From The Insane Clown Posse

MMP12 Marketing, Management, and Professional Development
Big Bend

TUESDAY, 2:45 – 3:30PM
It sounds crazy, right? What could respectable institutions of higher education possibly learn from a controversial rap group comprised of high school dropouts dressed up in clown makeup? Well, love them or hate them, the Insane Clown Posse make millions each year by applying basic marketing and branding techniques that any college would be wise to avail themselves of. This presentation shows you how. I’ll discuss concepts like finding your uniqueness, owning your identity, creating an experience and community building, and then showing real world examples of how colleges have applied these concepts to build their brands. It doesn’t matter if you love them, hate them, or won’t let your kids listen to them – you can’t ignore the power of the lessons they’ve taught us. If you do, they are just laughing all the way to the bank. And no, you (probably) won’t be forced to listen to their music :-)

Karlyn Morissette
Director of Social Media, Southern New Hampshire University

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Know exactly who you are and never apologize for it.
– hardcore religious schools understand this.

Create an engaging experience for your audience.
– Emerson live, berklee music experience.

Don’t be afraid to take risks.
– this campaign is not for you

Ask why not