Magen Tracy

102 A & B, Frontier Airlines Center

Berklee College of Music made great strides in the past three years using student content to further our admissions and public relations agendas. We make student blog posts, video, and pictures a big part of our strategy, and focus a large part of our marketing efforts on developing platforms for sharing this content, including: www.berklee-blogs.com www.youtube.com/berkleecollege www.flickr.com/berkleecollege www.berklee.edu/social-media.  Topics to be explored include: 1) Gathering, developing, and monitoring student content on the web 2) Using social media and student voices to encourage two-sided conversation with prospective students (and other audiences) 3) Developing platforms for displaying student content using WordPress, Tumblr, YouTube, and other avenues 4) Case studies demonstrating the creative uses of social media and student-sourced content at Berklee and other colleges 5) Work flow and content management for student-sourced marketing initiatives.

Notes:

Right up my alley. Good connection to the presentation I just gave in this room.

How can you incentivize?  Offer college credit.

Magen just gave me props – right on.

Blogging:

• A first person experience
• “Where you get the real stories”
• All media is hosted on YouTube, Flickr