Propeller Communications President Sue Kirtland will help us understand the importance of accurately depicting our college to maximize return on all media investments-traditional and non-traditional. Through the use of actual case studies, take a look at the five elements of successful visual messaging, a more powerful approach to brand positioning that will automatically trigger desired […]

Presented by Al Stavitsky, senior associate dean and Portland director, School of Journalism and Communications, University of Oregon. Lunch and Keynote Speaker Notes All ad revenue for news sites (even online) is going down. Organizations are shedding staff and cutting costs. Partnership models are changing: Historical competitors Educational institutions Nonprofits and News Exchanges Citizens and […]

Dana Haynes, PCC Public Affairs manager, recounts the day PCC experienced a “data breach,” in which a flash drive was stolen from a staffer’s car. Among the missing items were 2,900 names and Social Security numbers. While the PCC community geared up for a many-day-long marketing nightmare, the Public Affairs Dept. and others put into […]

Adam Davis, of Davis, Hibbits and Midghall has more than 30 years of experience in all phases of public opinion research. His has conducted hundreds or research projects throughout the United States and on location in Europe and Japan. Notes Calls himself “Mr Doom and Gloom” – I can respect that. Says were at a […]