Archive for 2010

America’s Next Top Model: The Changing Face of U.S. Journalism

Thursday, October 21st, 2010

Presented by Al Stavitsky, senior associate dean and Portland director, School of Journalism and Communications, University of Oregon. Lunch and Keynote Speaker Notes All ad revenue for news sites (even online) is going down. Organizations are shedding staff and cutting costs. Partnership models are changing: Historical competitors Educational institutions Nonprofits and News Exchanges Citizens and […]

How to Deliver Bad News and Control the News Cycle

Thursday, October 21st, 2010

Dana Haynes, PCC Public Affairs manager, recounts the day PCC experienced a “data breach,” in which a flash drive was stolen from a staffer’s car. Among the missing items were 2,900 names and Social Security numbers. While the PCC community geared up for a many-day-long marketing nightmare, the Public Affairs Dept. and others put into […]

Public Opinion (In the Northwest) About Government and Education – The Ugly, The Bad, and The Good

Thursday, October 21st, 2010

Adam Davis, of Davis, Hibbits and Midghall has more than 30 years of experience in all phases of public opinion research. His has conducted hundreds or research projects throughout the United States and on location in Europe and Japan. Notes Calls himself “Mr Doom and Gloom” – I can respect that. Says were at a […]

Revolutionizing How You Use the Web in PR Revolutionizing How You Use the Web in PR

Tuesday, October 19th, 2010

PCC’s lead web designer Gabriel Nagmay has spearheaded their college’s revolution in how it delivers its stories and gauges success. Today, from tweeting and blogging to RSS feeds and Google Analytics, Nagmay has led the college into a new era. Hear about the tools and techniques Gabriel used for PCC. Learn how to maximize your […]

Gibbous Strong Scotch Ale Gibbous Strong Scotch Ale

Friday, October 15th, 2010

With the move and everything else keeping us busy, there has not been a lot of time to brew. This was our first opportunity in several months. The recipe chosen is actually a modified version of my first all grain batch – a super heavy scotch that we named “Perigee” based on the phase of […]

What’s in It for Me? Progressive Personalization for Alumni-oriented Sites (Best Of)

Wednesday, October 13th, 2010

Mark Heiman Senior Web Application Developer, Carleton College The beard is part of the job – who knew??? We all of us are doing a really bad job at building alumni sites/communities. Hella? Yes, he worked it into his presentation! Social media is necessary but not sufficient There is no correlation between web engagement (logging […]

HTML5 Design (Best of)

Wednesday, October 13th, 2010

Christopher Schmitt @teleject Web Design Specialist,, Inc. Of course I had to check out the session that beat me :) Not surprising though – HTML5 is a hot topic. XHTML is dead. About 90 HTML elements. In XHML  is just a XML representation. We still have limited tags. Microformats are great, but not a […]

Powered by Orange: Lessons from Launching a Digitally Driven Campaign

Tuesday, October 12th, 2010

David Baker Director of Web Communications, Oregon State University Had to go see the presentation from my neighbors at Oregon State. Started with a single statement that they wanted to convey (look at the slides for exact verbiage) Audiences didn’t know about all the cool stuff we were doing, but they were ready to believe […]

Taming Google Mini

Tuesday, October 12th, 2010

Kevin Zink Senior Consultant, mStoner Not sure if I will learn anything new in this session, but it has been a while since I thought about our mini. Page Layout Helper If I remember correctly, it sucks – though that doesn’t really matter since no one in this room seems to be using it. Kevin […]

One Map to Rule Them All

Tuesday, October 12th, 2010

Chad Killingsworth Assistant Director of Web & New Media, Missouri State University Maps are cool (you know it’s true) The right map can be a recruitment source! Out of date maps are worse then no map at all. Non interactive maps (PDF’s) suck too. Branding that reinvents the user interface pisses users off Too much […]